President, CEO
Founder of multiple beverage startups with several seven-figure exits. Award-winning beverage formulator and accomplished executive with deep expertise in formulation, R&D, and operations. Former Director of Formulation & R&D and Chief Operating Officer, with a proven track record of driving revenue growth through disciplined execution, innovative product development, and cross-functional leadership.
Highly experienced in business development and operations management, supported by an extensive food and beverage industry network. Known for translating complex challenges into scalable solutions, building efficient systems, and leading organizations through growth, optimization, and market expansion.
Vice Versa Ventures pioneers innovation by revolutionizing how businesses create and market beverages, supplements, and cannabis products. Our comprehensive services span from precise product formulation to strategic capital raises and expansive distribution networks. Located in Oakland Park, our venture studio fosters a dynamic ecosystem for emerging brands. To learn more about our services, contact Vice Versa Ventures via email.
Our mission at Vice Versa Ventures is to empower brands with cutting-edge solutions tailored to the specialty food and cannabis sectors. By integrating swift product development with expert guidance and affordability, we forge paths to market success. Our unique SPV model enhances investor experience, ensuring transparency and strategic growth. Committed to excellence, our collaborative approach ensures your brand's journey is both innovative and rewarding.
Launched in 2026, Vice Versa Ventures embodies entrepreneurial spirits Matt McGinn and Mark Mahoney’s vision for an agile, forward-thinking venture studio. Our story is rooted in a commitment to innovation and nurturing market-leading brands. With over a decade of combined leadership, our founders have transformed the landscape of specialty foods and cannabis, investing strategically in high-growth opportunities that promise rewarding trajectories and impactful industry transformations.